Megan Cho: Flute Teacher
A new business owner lacked the time and technical expertise to create a usable website with the highly professional look she desired for her business.
Business Goal
To grow her studio and facilitate communication with current students and those considering joining her studio.
User Needs
The ability to quickly scan for essential information about the teacher and a form to communicate with the teacher.
Insights
Users testing revealed that pictures and videos of the client playing would be valuable. Testing also helped reveal jargon and IA deficiencies that persisted in the new design
Outcomes
The year after I built the site in WordPress, the client’s studio grew from 15 to 35 students a 133% increase in revenue.
