JK Accessories
An independent Austin jewelry maker wanted to build a new website for his products instead of selling on third party websites like Etsy.
Business Goal
To have a website design the client could build for himself in WordPress in order to increase brand recognition and avoid seller fees.
User Needs
A clean UI free of distractions with clear navigation to categories of interest and easy options for sorting and filtering search results.
Insights
Discovery interviews revealed key information about buying habits and preferred features.
During user testing, users avoided key areas of the design due to layout problems.
Outcomes
The client received a high-quality website design he can now build in WordPress. The design compliments his products and will allow him to avoid seller fees.
